IBM, 2014-2024
Design Manager at IBM Developer
Spearheaded digital transformation efforts, aligning design with business growth strategies.
Built high-performing design teams, fostering a culture of collaboration and innovation.
Led strategic initiatives to improve customer experience (CX) and streamline digital workflows.
Championed data-driven decision-making, leveraging A/B testing, research and analytics to refine design strategies.
Lead the strategic vision and execution of IBM Developer websites, IBM business unit initiatives, and high-profile marketing campaigns with extraordinary success
Drove outstanding, intuitive visual designs and consistency across the domain
Managed collaboration with cross-functional teams including product managers, engineers, project managers, and directors