IBM, 2014-2024

Design Manager at IBM Developer

  • Spearheaded digital transformation efforts, aligning design with business growth strategies.

  • Built high-performing design teams, fostering a culture of collaboration and innovation.

  • Led strategic initiatives to improve customer experience (CX) and streamline digital workflows.

  • Championed data-driven decision-making, leveraging A/B testing, research and analytics to refine design strategies.

  • Lead the strategic vision and execution of IBM Developer websites, IBM business unit initiatives, and high-profile marketing campaigns with extraordinary success

  • Drove outstanding, intuitive visual designs and consistency across the domain

  • Managed collaboration with cross-functional teams including product managers, engineers, project managers, and directors

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Fidelity Investments (FCAT)