Creative Director/Director of User Experience

Member of the leadership team at Brooks Bell, Inc.
Directed strategic UX design for Fortune 500 client testing initiatives.
Managed and coached a team of highly-skilled interactive designers.
Built an in-house usability testing lab to enhance customer insights and digital experience optimization.
Executed large-scale brand transformations, enhancing digital presence and engagement.
Contributed to the creation of a psychology framework to help inform key testing ideas.
Implemented disciplined testing strategies to deliver focused designs and insights.
Cultivated a creative and collaborative work environment to foster innovation.

Fidelity Investments (FCAT)