Lead Interface Designer

Led the Web Office division’s design strategy, focusing on user-centered digital experiences and front-end development.
Managed creative direction, vendor oversight, and design execution for major BCBSNC websites.
Directed visual interface design team, ensuring consistency and excellence across digital properties.
Developed and implemented a comprehensive design strategy for primary web platforms.
Directed and managed full redesign of the Member Portal
Established a design review process to improve team collaboration and output quality.
Improved user experience and design integrity across multiple company websites.
Oversight of creative work produced by outside vendors

Brooks Bell